Archives: Projects

Project Name: WP Maps Google Ads Campaign 

Duration: July 24, 2023 – August 12, 2023 

Objective: Increase visibility and drive traffic to WP Maps, a SaaS offering mapping solutions.

Performance Metrics:

• Clicks: Achieved a total of 1.98K clicks, indicating strong user engagement with the ads.
• Impressions: Garnered 54.8K impressions, reflecting the reach of the campaign.
• Average CPC: Maintained an efficient average cost-per-click of $0.66, showcasing cost-effective ad spend.
• Total Cost: The campaign incurred a total cost of $1.31K.

Analysis: The campaign successfully generated significant engagement and maintained cost efficiency over the course of three weeks. The high number of impressions coupled with a substantial click-through rate suggests that the ad content was relevant and compelling to the target audience. The average CPC indicates that the budget was well-managed to maximize the impact of each click within the allocated resources.

Campaign Overview: The campaign was designed to kickstart our automated email marketing efforts. The campaign targeted our existing customer base to re-engage users and drive conversions through personalized content.

Key Metrics:

• Emails Sent: 5164
• Delivery Rate: 90.47% (4,672 delivered)
• Open Rate: 38.46%
• Click Rate: 1.61%
• Conversion Rate: 1.61%
• Unsubscribes: 25
• Complaints: 0
• Revenue Generated: $1,935

Campaign Highlights:

• The campaign achieved an impressive delivery rate of 90.47%, ensuring that the vast majority of emails reached the intended inboxes.
• With an open rate of 38.46%, the campaign significantly outperformed industry benchmarks, indicating strong interest and relevance to the audience.
• The click rate stood at 1.61%, reflecting effective calls-to-action and engaging content within the emails.
• A conversion rate of 1.61% demonstrated the campaign’s success in motivating recipients to take the desired action.
• The campaign generated $1,935 in revenue, showcasing a direct impact on the bottom line.

Analysis: The line graph in the dashboard highlighted the consistent performance across all metrics over time, with a steady trend in opens and clicks. The detailed tables provided a granular view of the campaign’s success, from delivery to conversion.

Conclusion: The campaign set a high standard for our automated email marketing initiatives. The data-driven approach, coupled with a focus on personalization and engagement, resulted in a successful campaign that delivered tangible business results.

Project Title: WP Maps – Store Locator SAAS Solution Campaign

Project Duration: July 2023 – Sep 2023

Objective: To enhance the online visibility of WP Maps and drive customer engagement by showcasing the store locator feature to businesses across various industries.

Challenges Overcome:

• Adjusted campaign strategies in response to analytics insights.
• Refined targeting parameters to improve lead quality.
• Overcame budget constraints by optimizing ad spend.

Learnings:

• Gained insights into the effectiveness of different ad formats.
• Understood the importance of clear and compelling call-to-action.
• Learned to adapt quickly to market feedback and analytics data.

Conclusion: The LinkedIn Advertising Project for WP Maps successfully met its objectives by leveraging strategic ad placements, creative content, and data-driven decisions. The campaign not only increased WP Maps’ visibility but also provided valuable insights into customer behavior and preferences, setting the stage for future marketing initiatives.