Hi, I’m Waleed Daad Khan a Content Marketer360° Digital MarketerSEO SpecialistSocial Media MarketerPPC AdvertiserMedia BuyerEmail Marketer
I am a Digital Marketing Consultant who is passionate about helping technology companies engage their target audiences and increase website traffic. With over 4 years of experience in various marketing roles, including Social Media Analyst, Inbound Marketer, and Marketing Manager, I possess exceptional skills in market research, SEO, SEM, and Analytics. I am a certified marketer from Wharton Business School.
Scaled the organic traffic of wpmaps.com from 0 to 90% of the Competitors in just 8 months with SEO. Its blog received 1200 targeted visits in 6 months. Benchmark tool: Ahref
Here are the project details for the wpmaps.com website:
Objective: To increase organic traffic and improve visibility on search engines.
Achievement: Scaled organic traffic from 0% to 90% of competitors within 8 months using SEO strategies.
Blog Traffic: The website’s blog received 1200 targeted visits in a span of 6 months.
Benchmark Tool: The performance was tracked using the Ahref tool.
This successful SEO campaign demonstrates the effectiveness of the implemented strategies in driving organic growth for wpmaps.com. 🚀
Youtube Organic Marketing
Successfully launched and managed multiple social media channels, implementing a robust content strategy that led to exponential growth. Notably, the YouTube channel saw a 100% increase in growth every quarter, reflecting the effectiveness of targeted campaigns and audience engagement initiatives.
Organic Video Growth: Successfully launched and managed multiple social media channels, implementing a robust content strategy that led to exponential growth. Notably, the YouTube channel saw a 100% increase in growth every quarter, reflecting the effectiveness of targeted campaigns and audience engagement initiatives.
Social Media Management
In the realm of digital marketing, social media management stands as a pivotal process that empowers marketers to orchestrate and navigate campaigns across the vast expanse of social networking sites. This intricate endeavor involves not only the planning and execution of content strategies but also the meticulous measurement of campaign performance to ensure maximum brand awareness and return on investment.
Objective: To enhance online presence and engagement across all social media channels, with a focus on YouTube growth.
Strategies Implemented:
Content Strategy Development: Curated a diverse content calendar tailored to the interests and behaviors of the target audience.
Platform-Specific Tactics: Leveraged unique features of each social media platform to maximize reach and engagement.
Community Engagement: Fostered a community by actively responding to comments and messages, encouraging user-generated content, and hosting live sessions.
Analytics and Reporting: Utilized social media analytics tools to track performance metrics and adjust strategies accordingly.
Results Achieved:
YouTube Channel Growth: Achieved a 100% increase in channel growth every three months through strategic content creation and audience engagement.
Enhanced Engagement: Improved overall engagement rates across platforms, leading to higher brand visibility and customer interaction.
Data-Driven Insights: Gained valuable insights into audience preferences and behaviors, informing future content and campaign strategies.
Tools Used:
Project Management Software: Organized tasks, scheduled content, and collaborated with team members.
Social Media Management Tools: Streamlined posting schedules and monitored social media ROI.
Conclusion: The project successfully amplified the brand’s social media presence, particularly on YouTube, demonstrating the effectiveness of a well-planned and executed social media strategy. The initiative not only increased quantitative metrics like follower count and views but also qualitatively enhanced the brand’s online community.
In a strategic LinkedIn campaign, WP Maps significantly boosted its visibility among businesses seeking an intuitive store locator solution. The campaign targeted key industries, leveraging creative content and precise analytics to drive engagement and conversions. The result? A marked increase in WP Maps’ online presence and customer satisfaction, proving the power of a well-executed digital advertising strategy.
Project Title: WP Maps – Store Locator SAAS Solution Campaign
Project Duration: July 2023 – Sep 2023
Objective: To enhance the online visibility of WP Maps and drive customer engagement by showcasing the store locator feature to businesses across various industries.
Strategy
Targeted LinkedIn advertising campaigns focusing on key business sectors.
Highlighting the ease of integration and use of WP Maps.
Demonstrating the value proposition through customer testimonials and case studies.
Execution
Developed a series of creative ads, including videos, carousels, and single images.
Implemented A/B testing to optimize ad performance.
Utilized LinkedIn’s targeting capabilities to reach decision-makers in relevant industries.
Results
Achieved a 60% increase in website traffic.
Generated 500 leads.
Enhanced brand recognition within the target market.
Challenges Overcome:
Adjusted campaign strategies in response to analytics insights.
Refined targeting parameters to improve lead quality.
Overcame budget constraints by optimizing ad spend.
Learnings:
Gained insights into the effectiveness of different ad formats.
Understood the importance of clear and compelling call-to-action.
Learned to adapt quickly to market feedback and analytics data.
Conclusion: The LinkedIn Advertising Project for WP Maps successfully met its objectives by leveraging strategic ad placements, creative content, and data-driven decisions. The campaign not only increased WP Maps’ visibility but also provided valuable insights into customer behavior and preferences, setting the stage for future marketing initiatives.
Email Automation
The campaign was designed to kickstart our automated email marketing efforts. The campaign targeted our existing customer base to re-engage users and drive conversions through personalized content.
Campaign Overview: The campaign was designed to kickstart our automated email marketing efforts. The campaign targeted our existing customer base to re-engage users and drive conversions through personalized content.
Key Metrics:
Emails Sent: 5164
Delivery Rate: 90.47% (4,672 delivered)
Open Rate: 38.46%
Click Rate: 1.61%
Conversion Rate: 1.61%
Unsubscribes: 25
Complaints: 0
Revenue Generated: $1,935
Campaign Highlights:
The campaign achieved an impressive delivery rate of 90.47%, ensuring that the vast majority of emails reached the intended inboxes.
With an open rate of 38.46%, the campaign significantly outperformed industry benchmarks, indicating strong interest and relevance to the audience.
The click rate stood at 1.61%, reflecting effective calls-to-action and engaging content within the emails.
A conversion rate of 1.61% demonstrated the campaign’s success in motivating recipients to take the desired action.
The campaign generated $1,935 in revenue, showcasing a direct impact on the bottom line.
Analysis: The line graph in the dashboard highlighted the consistent performance across all metrics over time, with a steady trend in opens and clicks. The detailed tables provided a granular view of the campaign’s success, from delivery to conversion.
Conclusion: The campaign set a high standard for our automated email marketing initiatives. The data-driven approach, coupled with a focus on personalization and engagement, resulted in a successful campaign that delivered tangible business results.
Google Ads Campaign
WP Maps’ Google Ads campaign achieved impressive engagement with 1.98K clicks and broad reach with 54.8K impressions over three weeks, all while maintaining a cost-effective average CPC of $0.66.
Objective: Increase visibility and drive traffic to WP Maps, a SaaS offering mapping solutions.
Performance Metrics:
Clicks: Achieved a total of 1.98K clicks, indicating strong user engagement with the ads.
Impressions: Garnered 54.8K impressions, reflecting the reach of the campaign.
Average CPC: Maintained an efficient average cost-per-click of $0.66, showcasing cost-effective ad spend.
Total Cost: The campaign incurred a total cost of $1.31K.
Analysis: The campaign successfully generated significant engagement and maintained cost efficiency over the course of three weeks. The high number of impressions coupled with a substantial click-through rate suggests that the ad content was relevant and compelling to the target audience. The average CPC indicates that the budget was well-managed to maximize the impact of each click within the allocated resources.
Digital Marketing Manager (December 2022 - April 2024)
USA/CA
AgileLogix creates powerful Web Applications and WordPress plugins specializing in location-based functionalities. Known for its flagship Agile Store Locator plugin and WP Maps web & Shopify application.
MiniFactory Technologies LLP
Marketing Manager (January 2022 - December 2022)
PK
MiniFactory Technologies is developing an eco-system of manufacturing in Pakistan by enabling minifactories (people making products at their homes) to sell unique and customized "made in Pakistan" products on our e-commerce marketplace
MiniFactory Technologies LLP
Social Media Analyst (May 2021 - December 2021)
PK
MiniFactory Technologies LLP
Ecommerce Coordinator (November 2020 - April 2021)
PK
Education
Bachelors in Engineering
NED University of Engineering and Technology (2016 - 2020)
3.64/4
Bronze Medalist in Materials Engineering
Higher Secondary School Certificate
D.J. SINDH GOVT. SCIENCE COLLEGE (2014 - 2016)
78.5/100%
A-Grade in Pre-Engineering
Secondary School Certificate
Hamdard Public School (2012 - 2014)
5.00/5
A-One Grade with Computer Science
Certifications
McKinsey Forward Program
Management Certification
UAE
practical skills for success in the future of work. McKinsey approach to problem-solving, become more effective and influential communicators, and develop adaptable and resilient mindsets and habits.
The Wharton School
Introduction to Marketing
USA
Branding: Marketing Strategy and Brand Positioning
Customer Centricity
Go To Market Strategies
Brand Effective Communication Strategies
Applied Marketing
ALTIS – Graduate School Business & Society
International Certificate in Entrepreneurship
ITALY
Business Modeling: Customer segmentation and value proposition
Marketing Plan and Budgeting
Finance
Pitch Making and Presentations
Founder Institute
Business Certification
USA
Silicon Valley pre-seed startup accelerator
What Clients Say
Testimonial
Agile Logix
Muhammad Zubair Haroon
Managing Director
Marketing For SAAS Product (wpmaps.com)
Dec 13, 2022 - April 30, 2024
Mr. Waleed demonstrated exceptional marketing skills, contributing significantly to the success of our projects. His creativity, problem-solving abilities, and commitment to quality were commendable. He worked effectively within the team, displaying a positive attitude and meeting deadlines consistently.
Supercharge Your Growth: #1 Content Marketing Services in Dubai (2024)
Conquer Your Market: Unleash the Power of Content Marketing Services
Tired of mediocre marketing results? It’s time to unlock the content marketing advantage. In today’s digital age, content is king, and a winning content marketing strategy is essential for attracting, engaging, and converting customers. But with so much information out there, where do you even begin?
We’ve got you covered.
This is your one-stop shop for crafting a content marketing plan that surpasses the competition. Here’s what sets our Content Marketing Services apart:
Dive Deeper Than the Rest: Keyword Research
We go beyond the surface level. We use advanced tools to conduct in-depth keyword research, uncovering hidden gem keywords with high search intent and lower competition. This ensures your content reaches the right audience, ready to be captivated by your brand.
Content that Converts: Exceptional Quality is Standard
Forget generic blog posts. We deliver fresh, data-driven content that dives deep into industry trends, customer pain points, and the solutions you provide. Our content is informative, engaging, and optimized for search engines, attracting organic traffic and qualified leads.
Tailored Content: Speak Directly to Your Audience
We don’t believe in a one-size-fits-all approach. Our content strategy focuses on understanding your ideal customer and creating content that resonates with their specific needs and interests. This fosters trust and positions you as a thought leader in your field.
Content Variety: A Multi-Channel Content Strategy
We believe in a dynamic content strategy that goes beyond just blog posts. We’ll create a content mix that includes engaging videos, infographics, case studies, and even interactive content, keeping your audience hooked and coming back for more.
Amplify Your Reach: Go Beyond Creation
Our expertise extends beyond content creation. We’ll help you distribute your content strategically across various platforms, maximizing its reach and impact. This includes social media promotion, influencer marketing, and targeted email outreach.
Measurable Results: Track, Analyze, and Optimize
We track everything. We’ll provide comprehensive analytics to measure the success of your content marketing strategy, allowing for data-driven optimizations for continuous improvement.
Ready to outrank the competition and achieve content marketing dominance?
Contact us today for a free consultation and discover how our customized content marketing services can propel your business forward!
Maximize Your Content Marketing Impact:
Meta Magic: We optimize meta descriptions and image alt tags with relevant keywords for superior search engine visibility.
Internal Linking Power: We strategically link your content to relevant pages on your website, improving user experience and SEO.
Content Promotion Prowess: We promote your content through social media, email marketing, and influencer outreach for maximum exposure.
Backlink Building Expertise: We focus on building backlinks from high-authority websites to increase your domain authority and search ranking.
By partnering with us, you’ll create content that not only ranks higher but also attracts, engages, and converts leads into loyal customers. Let’s take your brand to the next level!
Taking Your Business Online: A Global Guide to Success (Dubai & Beyond)
From Dubai to the World: Your Ultimate Guide to Building a Thriving Online Business
dubai to world
The world of business is undergoing a seismic shift. Brick-and-mortar stores are increasingly sharing the landscape with virtual storefronts, and the Internet has become the ultimate marketplace. Whether you’re nestled in the heart of Dubai, navigating the bustling streets of New York, or carving your path in Toronto, the ability to take your business online has become an essential ingredient for success.
This blog delves into the fascinating world of business, exploring its core principles, the psychology behind marketing, and the crucial steps for establishing an online presence, regardless of your geographical location.
Business: A Universal Language
At its core, business is a universal language. It’s about the exchange of value – providing goods or services that meet a need or desire for your customers. This exchange can be as simple as bartering a freshly baked pie for a basket of vegetables at a farmer’s market, or as complex as developing cutting-edge software solutions for multinational corporations.
Psychology plays a significant role in the world of business. Marketing, the art of promoting a product or service, taps into human desires and motivations. Think about it: even the act of selling yourself on a date or cultivating a friendship involves a form of marketing. You highlight your positive qualities, tailor your approach to the other person’s interests, and aim to create a mutually beneficial connection.
The Exchange of Value – A Constant Phenomenon
Whether you operate a physical store on Dubai’s bustling Sheikh Zayed Road or launch an e-commerce platform to reach a global audience, the underlying principle remains the same – the exchange of value. Here’s the key formula:
Understanding your customer: Who are you trying to reach? What are their needs, wants, and pain points?
Identifying value: What problem do you solve or what desire do you fulfill for your customer?
Defining your value proposition: How are you uniquely positioned to provide this value compared to competitors?
Reaching your audience: Where are your ideal customers spending their time, both online and offline?
The Rise of the Online Business Landscape
The internet has revolutionized the way businesses operate. It’s opened doors to a global marketplace, allowing you to reach customers from Dubai to Des Moines with a single click. Here are some of the key benefits of taking your business online:
Increased reach: Tap into a vast pool of potential customers who are actively searching for products and services online.
Reduced overhead: Eliminate the costs associated with physical storefronts, such as rent, utilities, and staffing.
Greater flexibility: Operate your business from anywhere in the world with an internet connection and a computer.
24/7 availability: Your online store is always open, allowing customers to purchase from you at their convenience.
Data-driven insights: Gain valuable insights into customer behavior through website analytics, social media engagement metrics, and email marketing campaigns.
Building Your Online Empire: A Step-by-Step Guide
Taking your business online requires more than simply creating a website. Here’s a roadmap to guide you on your journey:
1. Define your niche and value proposition: What unique value does your business offer to your target audience? How are you different from the competition?
2. Choose your e-commerce platform: Custom-made website or consider platforms like Shopify, WooCommerce, or BigCommerce, based on your specific needs and technical expertise.
3. Develop a user-friendly e-commerce website: Prioritize a clean, well-designed website that offers a seamless user experience.
4. Craft compelling product descriptions and high-quality images: Focus on showcasing the features and benefits of your products in an engaging way.
5. Implement secure payment processing: Ensure your website offers a safe and secure payment gateway for customer transactions.
6. Optimize your website for SEO: Make it easy for search engines to find your website by incorporating relevant keywords and optimizing your website content.
7. Leverage social media marketing: Build your brand presence on popular platforms like Instagram, Facebook, and Twitter, and engage with your target audience.
8. Explore email marketing: Capture customer leads by offering incentives to subscribe to your email list. Build relationships and promote your products through targeted email campaigns.
9. Utilize content marketing: Create valuable and informative content that educates and entertains your target audience.
10. Analyze and adapt: Monitor your website traffic, social media engagement, and marketing campaigns. Use this data to refine your strategies and optimize your online presence for better results.
Remember: It’s a Global Marketplace
While establishing your business online offers a wealth of opportunities, keep in mind that the internet is a global space. Consider these factors for success in a global landscape
Contact
Contact With Me
Waleed Daad Khan
Digital Marketing Consultant
I am available for freelance work. Connect with me
