Project Name: WP Maps Google Ads Campaign
Duration: July 24, 2023 – August 12, 2023
Objective: Increase visibility and drive traffic to WP Maps, a SaaS offering mapping solutions.
Performance Metrics:
- Clicks: Achieved a total of 1.98K clicks, indicating strong user engagement with the ads.
- Impressions: Garnered 54.8K impressions, reflecting the reach of the campaign.
- Average CPC: Maintained an efficient average cost-per-click of $0.66, showcasing cost-effective ad spend.
- Total Cost: The campaign incurred a total cost of $1.31K.
Analysis: The campaign successfully generated significant engagement and maintained cost efficiency over the course of three weeks. The high number of impressions coupled with a substantial click-through rate suggests that the ad content was relevant and compelling to the target audience. The average CPC indicates that the budget was well-managed to maximize the impact of each click within the allocated resources.
