Branding
Creating a comprehensive branding project for a 3D Printer Manufacturing company involves several key components that highlight the innovative nature of the industry.
- Client MiniFactory Technologies LLP
- Date 25 June 2021
Strategy
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- A modern, dynamic logo that represents precision and innovation in 3D printing.
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- Incorporation of 3D elements, mechanical arm to emphasize the company’s core technology.
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- A clean, white background with dark gray text and red for calls to action and highlights can create a user-friendly and visually appealing interface.
Design
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- Logo: The mechanical arm is highlighted in red, a color often associated with energy, passion, and action.
- Business Cards: Sleek design with the logo, company name, and contact information using the brand’s color scheme.
- Letterhead: Subtle use of the logo in the header and footer, maintaining a professional look while reinforcing brand identity456.
Branding and Design Strategy:
1. Logo Design:
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- Concept: A modern, dynamic logo that represents precision and innovation in 3D printing.
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- Elements: Incorporation of 3D elements, such as an extruder head or filament, to emphasize the company’s core technology.
- Color Scheme: A palette that conveys technological expertise, such as metallic hues, blues, and greys.
2. Stationery Design:
Business Cards: Sleek design with the logo, company name, and contact information using the brand’s color scheme.
Letterheads: Subtle use of the logo in the header and footer, maintaining a professional look while reinforcing brand identity456.
3. Website Design:
Homepage: A clean, engaging homepage with interactive elements that showcase the company’s products and technology.
Product Pages: Detailed pages for each product, including specifications, benefits, and customer testimonials.
4. Social Media Banner Design:
Regular posts and updates on social media platforms to engage with the community and promote brand awareness.
